The Insights Family is seeing new opportunities with a growing client roster and additions to the executive team, following a significant investment from BFG.
Based out of Manchester, The Insights Family specializes in kids, teens, parents, and family market intelligence. The company has brought on anime big Crunchyroll with plans to expand its reach across markets. It’s also joined up with The Roald Dahl Story Co., the copyrights manager of Roald Dahl’s large portfolio of work.
Our decision to establish teams in London and New York stems from our commitment to better serve the US and UK markets, seize on emerging opportunities, and strengthen our relationships with existing clients.
Tom Williams, CEO of The Insights Family
Helping lead The Insights Family’s new expansions are two new executive team members: Joe Timson, appointed as Executive Vice President of Revenue, and Greg Dagger, as Vice President of Customer Success. Each brings industry experience as The Insights Family strengthens its presence in both London and New York.
I’m excited to have joined The Insights Family at such a pivotal point in our growth journey and I’m relishing the opportunity to build out the team in London to keep us close to our core licensing and media communities.
Joe Timson, Executive Vice President of Revenue of The Insights Family
Timson brings experience in the worlds of tech, sales, customer success, and more, including work with GWI, Zappi, MediaProbe, Kantar, and Loops. Dagger also brings impressive experience, with 12 years of market research work at YouGov.
The Insights Family will be at this year’s Brand Licensing Europe in London from Sept. 24-26. Those interested in meeting with the team can visit Booth No. D218 or book a meeting on the company’s official website.
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