Submit Your New Products for The Toy Book’s Fall Preview Issue!

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The toy industry is headed to Los Angeles in September and The Toy Book‘s annual Fall Toy Preview issue is going Hollywood!

As always, our fall issue will highlight key holiday drivers that retailers can still get their hands on; an early preview of next year’s hottest toys and games; and comprehensive new product previews across a host of categories. With that in mind, the call for submissions is officially open and the clock is ticking to get in on the action!

It is very important to pay attention to our refreshed categories debuting in September and the firm deadline: June 22, 2024.

CLICK HERE TO SUBMIT YOUR PRODUCTS

You may submit one (1) key item in each of the following categories:

Special Showcases:

STOCK THIS! Our Premium (paid) new product showcase. Space is limited, so contact your sales rep for details!
2025 PREVIEW: One of our most popular showcases of the year! An early look at what’s new for next year.
HOT FOR HOLIDAY ’24: Key holiday drivers that retailers can still order for the holiday selling season.
HALLOWEEN: Halloween-themed toys and games that retailers can still order for the spooky season.
HOLIDAY: Holiday-themed toys and games that retailers can still order for the holiday season.

Category Showcases (“A Toy Department in Print”)

THE ACTION AISLE: Action Figures, Compatible Vehicles, Playsets, and Accessories
BUILDING & EXPLORING: Building Sets, Construction Sets, Magnetic Building Sets, Model Kits
CREATIVE CORNER: Arts, Crafts, Activities, Puzzles
SHARED ADVENTURES & HEATED BATTLES: Games, including Board Games, Tabletop Games, Strategy Games, Card Games, etc.
THE TRANSPORTATION HUB: Vehicles & R/C, including Die-Cast, Radio-Controlled/Remote Controlled, Airplanes, Train Sets (non-preschool), Drones, Tanks, and Boats
THE LEARNING LAB: STEM (Science, Technology, Engineering, Mathematics), Engineering (non-construction) Sets, MESH (mental, emotional, social health)
CUTE, CUDDLY, & COLLECTIBLE: Plush, including stuffed animals, soft dolls, plush characters, plush objects, etc.
OH BABY!: Infant and Toddler Toys, Games, and Gear for kids ages 0-2.
LET’S PLAY OUTSIDE!: Outdoor & Active Toys, including Sports Toys, Blasters, Water Toys, Pool Toys, Sand & Water Tables, Swingsets, Playhouses, Trampolines, etc.
PLAYFUL PRESCHOOL: Toys and games geared toward kids ages 3-4.
ADORABLE, FASHIONABLE, & ADVENTUROUS: Dolls, including Baby Dolls, Fashion Dolls, 18-inch dolls, Equestrian, etc.
RIDE, SCOOT, SKATE, & DRIVE: Ride-ons & Wheels, including battery-powered vehicles, scooters, skateboards, drift trikes, kid-powered ride-ons, big wheels, etc.
IMPULSE & NOVELTY: Impulse and novelty items, rack toys, and pocket money toys
TOY ADJACENT: Products carried in a toy store, gift shop, or hobby shop that may complement an existing toy and game assortment while not being a “toy,” specifically

BONUS: SUBMIT FOR OUR LA PREVIEW DIRECTORY!

Will your company be in the Los Angeles area, including the growing El Segundo Toy District in September? Our print directory will list companies with permanent or temporary spaces that will welcome industry guests and retail buyers this fall. This includes companies based in LA with permanent showrooms along with pop-up and temporary spots throughout the area. Click here to submit!

If you have any questions about the new issue, please email [email protected]

For marketing opportunities and print ads, please get in touch with Jackie Breyer, James “JD” Devin, Thomas Stephen, or Stephanie Infantino to book your space!