Spin Master has revealed the first 13 toys in its Ms. Rachel-themed collection. The line — inspired by YouTuber Ms. Rachel and music, phrases, and imagery from her videos — was developed by Rachel Griffin-Accurso (Ms. Rachel), a team of child development experts, Spin Master, and Melissa & Doug.
Kids can investigate different textures with the Ms. Rachel Surprise Learning Box. | Source: Spin Master
Spin Master’s new doll features songs and sounds found in Ms. Rachel’s videos. | Source: Spin Master
The Ms. Rachel Speak and Sing Doll ($29.99) features Ms. Rachel’s recognizable pink shirt, headband, and overalls. The touch-activated doll has two volume levels, sings songs like “Icky Sticky Bubble Gum,” and voices phrases like “I’m so proud of you.” It comes with a learning card with play tips and skill-building activities.
Additionally, Ms. Rachel Surprise Learning Box ($29.99) features different textures for sensory play that will help kids refine their fine motor skills. This developmental playset features four interactive learning environments — kids can lift the peek-a-boo opening to find and remove different surprises from the box, including five soft plush accessories. The toy also features a drawing of Ms. Rachel.
The Wooden Learning Blocks set comes with activity cards. | Source: Melissa & Doug
Kids can listen to music from Ms. Rachel’s videos while playing. | Source: Melissa & Doug
The collection also includes the Ms. Rachel Wooden Learning Blocks ($29.99) from Melissa & Doug, which includes 14 double-sided activity cards to help kids with color identification, counting skills, and more. The 26 embossed blocks feature letters, numbers, pictures, colors, animals, body parts, emotions, and movements. The activity cards feature matching and counting exercises, play ideas, developmental skill information, and tips for adults. It can all be stored in a portable box.
Melissa & Doug’s Ms. Rachel Wooden Song Puzzle ($19.99) combines tactile play with songs from the YouTube series. Kids can grab the pegs to remove six puzzle pieces and reveal additional pictures and listen to music inspired by Ms. Rachel’s videos, featuring songs such as “Come Play Out in the Sun,” “I Love a Rainbow,” “Can You Say Mama,” and more. Kids and adults can turn the sound off for quiet play.
The Ms. Rachel Sensory Learning Farm has eight themed environments. | Source: Spin Master
Families can spend time together while playing with the Ms. Rachel Tummy Time Activity Bus. | Source: Spin Master
With the Ms. Rachel Sensory Learning Farm ($24.99), there are eight animal and farm-themed environments for kids to discover. Kids can refine their fine motor skills and lift peek-a-boo crinkle flaps, play with ribbons, look in the mirror, and use the attached teether. The learning farm features several textures and numbers as well.
Kids can also enjoy the Ms. Rachel Tummy Time Activity Bus ($24.99) by moving the boy up and down, beeping the horn, swishing the ribbon wipers, and lifting the flap to see parents kissing their baby. The activity bus is soft with different textures for sensory play, features an illustrated image of Ms. Rachel, includes a mirror, and has high-contrast black-and-white graphics.
The Hop Little Bunnies Rattle has different colors for kids to recognize. | Source: Spin Master
The Loveys have an attached blanket. | Source: Spin Master
The Ms. Rachel-inspired Lovey features her pink headband, shirt, and overalls. | Source: Spin Master
The Cuddle and Comfort Herbie was designed to give hugs. | Source: Spin Master
Kids can play with and hug the Ms. Rachel Cuddle and Comfort Doll. | Source: Spin Master
As of now, the line also features Ms. Rachel and Herbie Huggable Loveys — each Lovey is $14.99, made from soft fabric, and was designed for cuddling. Additionally, parents and retailers can find two Cuddle & Comfort Dolls ($14.99 each) that resemble Ms. Rachel and Herbie. The arms can be used to mimic kind gestures like hugs and kisses, or act out clapping actions and peek-a-boo. The collection includes the Hop Little Bunnies Soft Rattle ($9.99) as well.
The final products in the current collection are the Ms. Rachel and Herbie Sensory Take-Along Toys. At $17.99 each, these toys resemble Ms. Rachel and the character Herbie. Both feature several textures for sensory play, including crinkles, and can attach to cribs or strollers. The toys also feature a teether and rattle.
“Play is so important for little ones — it’s how they learn and discover the world around them,” Rachel Griffin-Accurso says. “I’m extremely proud of this collection of toys with Spin Master, and I can’t wait to see children and their parents and other caregivers enjoying the learning and bonding these toys will inspire.”
Each toy will be available to preorder on Sept. 15, and available to purchase on Sept. 29, at all major retailers. Additional toys will be introduced next year.
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