Spielwarenmesse has confirmed “Anime & Friends” and “Healthy Heroes” as its ToyTrends for 2025. The international TrendCommittee and the Spielwarenmesse team made this decision.
The ToyTrends are selected to represent current developments in the toy industry and global societal issues.
“Anime & Friends” was selected because it appeals to all age groups: kids, teens, and adults. Anime has found its way into all forms of media and toys, greatly impacting pop culture.
Healthy Heroes is one of the ToyTrends for 2025. | Source: Spielwarenmesse
Anime & Friends is one of the ToyTrends for 2025. | Source: Spielwarenmesse
“Healthy Heroes” was selected to promote healthy choices for children’s bodies and minds. The “Healthy Heroes” trend promotes overall well-being in children through meditation, physical activity, and healthy eating. In a society that often replaces kids’ activity with sedentariness, this trend is important to remember for 2025.
Spielwarenmesse is an international toy fair that takes place annually in Nuremberg, Germany. It will be held from January 28 to February 1, 2025, and members of The Toy Book team, including Vice President & Group Publisher Jackie Breyer, Editor-in-Chief James Zahn, and Executive Director of Sales & Marketing James “JD” Devin will be in attendance.
There will be a presentation on the ToyTrends at Spielwarenmesse. For more information on these trends and Spielwarenmesse, visit spielwarenmesse.de/en/toytrends.
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