Spielwarenmesse eG, known for its namesake trade fair, reports a fully booked and fully satisfied World of Toys Pavilion at this year’s Tokyo Toy Show, running from Aug. 29-Sept. 1.
32 exhibitors from seven countries booked with the World of Toys Pavilion, a large shared stand offering companies the chance to tap into new markets with the support of Spielwarenmesse eG. Exhibitors received basic equipment, marketing services, and more, and generally reported positive experiences following this year’s show.
An impressive total of 84,411 visitors came to the Tokyo Big Sight exhibition center over the course of the Tokyo Toy Show’s four days. “Our expectations from participating in the fair were met in every respect,” says Patrick Monaco-Sorge, Co-Founder and CEO of Crafthub. “We made important contacts at the Tokyo Toy Show and gained valuable insights into the Japanese market.”
“The broad-ranging communication and support before and during the fair made preparation a lot easier for us and ensured that our attendance went smoothly,” says Sami Viljanen, Export Sales Manager at Tactic Games Oy.
The World of Toys Pavilion now looks toward its next trade show stops, with plans for next year including both the Hong Kong Toys & Games Fair running Jan. 6-9 (register here) and New York’s Toy Fair running March 1-4 (register here). Registration to join the pavilion at both events is now open for exhibitors seeking extra support from an organization experienced in trade shows.
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