Pocket.watch is expanding its collection of licensed products for Toys and Colors Kaleidoscope City with a new collection of toys from Bonkers Toys and a series of kids’ books from author Patrick Carman and PC Studio.
“As the viewership on Toys and Colors channel continues to skyrocket, we’re seeing fans’ appetite for even more interaction with the brand grow as well,” says Chris M. Williams, Founder and CEO at pocket.watch. “Strategic partnerships with Bonkers Toys and PC Studio, who understand the nuance of creator-led franchises, will help us successfully launch the brand in new verticals.”
Bonkers Toys has partnered with pocket.watch previously for creator-branded toys including Ryan’s World, LankyBox, Aphmau, and Ninja Kids.
Partnering with pocket.watch to expand the Toys and Colors Kaleidoscope City franchise allows us to bring our expertise in creator-led toys to a brand already loved by over a hundred million kids. We’re excited to create a line that captures the imagination and joy that Toys and Colors brings to kids worldwide.
Brian Bonnet, CEO of Bonkers Toys
The Toys and Colors Kaleidoscope City books will be written by Patrick Carman, a kids’ author best known for Skeleton Creek, Floors, and The Dark Hills Divide.
“Collaborating with pocket.watch on the Toys and Colors Kaleidoscope City franchise gives us the opportunity to bring its beloved stories and lessons to life in an exciting new medium,” says author Patrick Carman.
The Toys and Colors Kaleidoscope City collection from Bonkers Toys and the books from Patrick Carman are expected to launch next year.
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