Moose Toys has teamed up with Man of Action Entertainment for an animated series based on the company’s Heroes of Goo Jit Zu toy brand. Man of Action, known for showrunning series such as Ben 10, Ultimate Spiderman, and Sonic Prime, will create the new series. The partnership highlights Moose Toys’ to expanding its story-led brands across different mediums.
Heroes Goo Jit Zu figures are squishy, goo-filled action heroes with different personalities and superpowers that stretch up to three times the original size, then shift back into the original form. While the brand is featured in a YouTube Series with 12 episodes and more than 335 million views, the upcoming animated series is the next step for Moose Toys’ brand.
“Expanding Heroes of Goo Jit Zu’s storytelling across digital, linear and streaming platforms is a testament to our belief in the brand’s enduring appeal and its ability to translate beyond the toy aisle. Man of Action will be our hand-in-hand partner delivering next level creativity, bringing the world of Heroes of Goo Jit Zu to life in fun and unexpected ways,” Yvette Sittrop, Vice President, Franchise Development, Moose Toys, says. “Their proven success in creating long-running animated storytelling that’s both loved as great entertainment and also highly merchandisable aligns with our guiding goal of being the world’s most innovative toy company.”
Moose Toys has additional plans to expand the brand, including movement in gaming, publishing, apparel, and more.
“Heroes of Goo Jit Zu is a natural fit with the Man of Action experience and expertise. Our conversations with Moose made it clear that they are forward-thinking and willing to go anywhere the story needs to in order to grow the franchise in exciting directions,” Steven T. Seagle, Founding Partner, Man of Action, says.
“There’s a real wealth of characters and concepts that are ripe for an expanded world mythology and a series of stories full of action, adventure and humor,” Duncan Rouleau, Co-Founder, Man of Action, adds. “It’s not a question of if we’ll have any good ideas, but which of those ideas to run with.”
For more information and to see the current Heroes of Goo Jit Zu figures, visit moosetoys.com.
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