Mischievous Wolf has brought on industry veteran Jo Hall as its new Non-Executive Director and Business Partner. Hall plans to bring her signature “Obsessive Advantage” philosophy to the partnership as the company gears up for the LA Fall Preview in September.
Hall’s experience prior to joining Mischievous Wolf includes time spent as the CCO of Toys “R” Us Asia. Hall spent more than 17 years in Asia, working with product design and manufacturing in China; serving on global brand campaigns; rebranding IPs; and more. Mischievous Wolf hopes to take full advantage of Hall’s experience within Asia, furthering its global expansion goals.
Jo Hall and I go way back, driven by mutual respect and a shared passion for innovation. Her unparalleled expertise and visionary spirit are pure gold for our team. Jo has an incredible knack for seeing how our bold ideas can transform into successful campaigns. She's exactly the catalyst to push boundaries and set new industry standards.
Mischievous Wolf is a marketing and branding agency known for its client focus. “Joining Mischievous Wolf feels like a natural fit given our aligned synergies and shared values,” says Hall. “I have always admired their fearless creativity and commitment to delivering unparalleled results. Together, I believe we can make a significant impact, challenging new frontiers of innovation and redefining traditional industry standards.”
The company is actively inviting collaboration and seeking new opportunities with partners around the world. “With Jo on board, we are confident that Mischievous Wolf is poised for stellar growth and success,” says Andrew Woolnough, Chief Imagination Officer of Mischievous Wolf.
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