If there’s one issue regarding this year’s LA Fall Toy Previews, it just might be navigating the visit.
The organic shift to Los Angeles finds nearly 300 companies exhibiting in multiple locations throughout the Greater Los Angeles area, including the growing El Segundo Toy District. To help visitors make sense of it all, Spider International’s Jonathan Busher — a driving force in uniting the global toy and play industries in LA — spearheaded the launch of a new website, toypreviews.la.
This living directory contains useful information regarding companies exhibiting at 1960 on Grand, OPEN/Spaces at OPEN, Regus, and other spots in the area. It serves as a complement to The Toy Association’s digital directory of companies exhibiting at its space across from LAX in El Segundo.
The Toy Association also offers an LA Fall Preview App built on a platform that should be familiar to those who have used the official Toy Fair app in the past. The digital directory, available on the Apple App Store and Google Play, includes a tenant search, scheduling options, and details on The Toy Association’s Market Week, Sept. 9-13, 2024. The Toy Association’s space, like most showrooms in the area, is open throughout the entire month of September.
Finally, for a traditional, analog approach, The Toy Book‘s 2024 LA Fall Toy Preview issue contains a print directory highlighting a mix of permanent, semi-permanent, and temporary showrooms throughout the area. Copies of the new issue can be picked up in the lounges of 1960 on Grand and OPEN, along with the The Toy Association’s space beginning Sept. 9.
Members of The Toy Book team, including Vice President & Group Publisher Jackie Breyer, Editor-in-Chief James Zahn, and Executive Director of Sales & Marketing James “JD” Devin will be on the ground in LA Sept. 9-13.
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