Beacon Media Group, the media and marketing agency subsidiary of Kartoon Studios specializing in kids and family content, unveiled its latest annual landscape outlook, titled “Media Mix Matters 2024: Emphasizing Audience Consumption.” The report delves into the evolving media habits of kids, parents, and families over the past year, providing insightful media mix spend analysis tailored to contemporary viewing behavior across various platforms and services.
This comprehensive review, presented annually, delivers data-driven updates and customized breakdowns on media spending, audience and market trends, and strategic shifts in media and marketing mixes across toy, game, and other lifestyle categories within the kids, family, and entertainment realms.
“Understanding the latest trends in media behavior is crucial for brands looking to effectively engage with their target audience and create impact,” says Cindy Kelly, President of Beacon Media Group. “At Beacon, we provide in-depth research and analysis to help our clients understand the media landscape, trends, and generational platform patterns. This enables us to craft the most effective media strategy for our clients.”
Key highlights from the report include the insatiable consumer appetite for media consumption across diverse platforms and formats, the increasing dominance of streaming services, particularly Advertising-Based Video on Demand (AVOD), and the burgeoning importance of gaming in the media mix, notably platforms like Roblox.
Furthermore, the report underscores the significant opportunity presented by Connected TV (CTV), where viewership surpasses ad revenue, allowing brands to enhance their presence. Additionally, it explores the growing trend of social commerce, known as Shop Social, emphasizing the integration of shopping experiences with social media platforms.
Additionally, the report outlines newly defined generational objectives, including special interest focuses on gamers, anime enthusiasts, gift-givers, pet owners, family travelers, the emerging “kidult” segment, and the role of Gen Z as parents, reflecting the evolving landscape of audience engagement and consumer behavior in the kids and family media space.
To access the report or learn more visit beaconmediagrp.com
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