Digitoonz Media & Entertainment Spain and Morgana Studios are partnering to develop the new entertainment brand YugiBao.
Together, the two brands will create a multiplatform universe featuring new content production, global distribution, and phygital experiences.
This collaboration not only allows us to combine our creative strengths but also aligns with our mission to create content that resonates globally across multiple platforms and generations. We believe in the power of the YugiBao brand: it has all the right ingredients—appealing high-quality visual storytelling, a 360-degree brand strategy, and an established community. Now it’s time to expand its universe, and together, we envision an exciting future for YugiBao.”
Maria Bonaria Fois, President of Digitoonz Spain
The brand will initially focus on developing gaming experiences for a preteen audience before developing an animated series for younger audiences and a consumer products program, including collectibles, trading cards, and other licensed products.
“YugiBao embodies everything we look for in an IP: compelling storytelling, the playability of its characters, strong potential for licensing and merchandising development, and the ability to connect with audiences worldwide,” says Vikas Kumar, Founder and CEO of Digitoonz
“Finding a partner like Digitoonz, who not only shares our creative vision but also sees the powerful potential of YugiBao, has been invaluable,” says Miguel Cabañas, CEO of Morgana Studios. “Together, we’re not just creating a brand; we’re building a vibrant universe that will captivate and connect with young audiences everywhere. With this partnership, YugiBao has everything it needs to break through and become a global phenomenon.”
YugiBao started as an exclusive NFT collection featuring 1,600 3D characters designed by Morgana Studios. In the YugiBao universe, YugiBaos have evolved into sentient creatures that protect themselves with MechBaos, robotic armor that shields them from their environment.
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