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Designer Toy Company Stancé Launches with UFC Partnership

Stancé, a new designer art toy brand, is making its debut with a partnership with Ultimate Fighting Championship (UFC).

The partnership will yield collectible figures of “The Notorious” Conor McGregor, which will debut at UFC X, a two-day fan event in Las Vegas beginning June 28. The collectible was designed in collaboration with toy-art designer Tracy Tubera.

A limited-edition Conor McGregor model with Venum shorts, plus three special rare editions – Blackout, Gold, and a 25-inch Red variation – comprises the initial release. Each piece comes with an illustration signed by Tubera, official UFC coding and certification, a letter of authenticity, and collector packaging.

“As a lifelong fan of collectibles and with more than two decades in the toy industry, I am thrilled to launch Stancé on a global scale with UFC,” says Shaun Sakdinan, Founder of Stancé and owner of Brand Development International. “Our mission, together with UFC, is to create something truly special, new, and limited for the serious UFC fan.”

Sakdinan previously founded 4D Puzzles, which was purchased by Spin Master in 2022. For more information on the new brand and its UFC debut, visit the Stancé website.

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