The toy industry and its adjacent partners are buzzing with news. The Toy Book’s Daily Pulse serves up bite-size nuggets of industry updates to keep you in the know and on the #pulseofplay. Dive into today’s headlines and click the links for more details.
TOYS:
Incredible Group Launches Sour Patch Kids, Oreo, and Swedish Fish Squishi and Scented Products
“Our team has worked tirelessly to create a product that captures the essence of these beloved brands while delivering an unparalleled sensory experience,” says Saul Sacks, President of Incredible Group. Whether you’re a fan of Sour Patch Kids, Oreo, or Swedish Fish, these Squishi products are sure to put a smile on your face.”
MAGNA-TILES Celebrates World’s Tallest Magnetic Tile Tower, Awards First-Ever Gold Tile Award to Kid Builder
Twelve-year-old MAGNA-TILES super fan Dashel Prywes followed his tower building dreams, using thousands of MAGNA-TILES pieces to set the Guinness World Record with a 50-foot tall magnetic tile tower. Dashel, diagnosed with childhood chronic kidney disease (CKD) at the age of 5, is on a mission to build awareness about the disease by also building the world’s tallest MAGNA-TILES tower. Dashel achieved his childhood dream on September 2, 2024, in Hackensack, New Jersey, where he was also awarded the first-ever MAGNA-TILES Gold Tile Award.
At MAGNA-TILES, we encourage kids to reach for the sky, tile by tile, to build on their dreams and inspire others. Dashel wonderfully exemplifies this and we celebrate him with our first-ever Gold Tile Award! The imagination, creativity and perseverance he’s demonstrated to achieve this world record is truly an inspiration to everyone on the MAGNA-TILES team and our fans across the world.”
— Michael Valenta, President at MAGNA-TILES
Learn more about MAGNA-TILES here.
NECA Summons Baby Beetlejuice
It may or may not be a movie spoiler, but NECA has unleashed a life-size prop replica of Baby Beetlejuice. Say his name three times and remember the days of Grogu, Grogu, Grogu! Learn more…
Spookley the Square Pumpkin Products Debut at Oriental Trading
“Oriental Trading hit the mark with these Spookley products designed to engage and entertain young learners while helping educators turn their classrooms into vibrant, interactive learning spaces with a festive twist,” says Aaron Burakoff, Head of Partnerships at Holiday Hill Farm. “Parents, too, can bring the joy of Spookley’s expanding world into their own homes, offering even more activities for family fun and learning outside of the classroom.” Learn more…
LICENSING:
Bubblegum Kids Inks 9 Licensing Deals
The brand co-founded by NHL Player Zach Hyman will unleash new limited-edition bubblegum and confectionery products in a raft of new deals facilitated by The Licensing Shop.
- Popeye and Archie Comics with King Features
- Care Bears with Cloudco Entertainment
- SLUSH PUPPiE, ICEE and Frozeti the Yet with The ICEE Company
- The Berenstain Bears with Random House Children’s Books
- Max and Ruby with Nelvana Enterprises
- Arthur from the PBS KIDS series
The new products will hit retail into 2026. Learn more…
NHRA, Mattel, Extend Licensing Partnership for Hot Wheels
“The partnership between NHRA and Hot Wheels continues to be a perfect match,” says Jeffrey Young, NHRA Vice President of Marketing and Communications. “NHRA is committed to delivering exciting licensed products to race fans and through our collaboration with Mattel, we’ve been able to extend the excitement of NHRA racing well beyond the race track.” Learn more…
RETAIL:
TOMY Company to Open TOMICA BRAND STORE at THE PLACE in Shanghai, China
A “wheel table” (a display of stacked wheels) is installed at the center of the store. The store has various areas featuring “the production process of TOMICA,” a diorama, and the “TOMICA WALL” with over 2,000 TOMICA diecast miniature cars on display. Learn more…
New York Comic Con Expands to Include Retailer Day
ReedPop, ComicsPRO, Lunar Distribution, Tiny Onion and more will present comics industry-centric programming a day before New York Comic Con (NYCC) opens to the public. Learn more at Popverse…
GAMES:
The Op Games Heads to Flavortown with Guy Fieri-inspired Monopoly Game
“We love that Flavortown not only honors the beloved Monopoly tradition but also pays homage to Guy Fieri’s boundless creativity and culinary prowess,” said Dane Chapin, CEO at The Op Games. “It’s an invitation for fans to immerse themselves in the exhilarating world of Flavortown and live out their dreams of building a restaurant empire.” Head to Flavortown…
Outright Games Shares Transformers: Galactic Trials Gameplay Trailer
The new trailer showcases all 11 playable characters including Autobots Optimus Prime, Bumblebee, Elita-1, Wheeljack, and Arcee, along with Decepticons Megatron, Shockwave, Flamewar, Soundwave, Nightbird, and Nemesis Prime.
Transformers: Galactic Trials will be available to play on PlayStation 4, PlayStation 5, Nintendo Switch, Xbox One, Xbox Series X|S, and Steam on October 11, 2024.
ENTERTAINMENT:
Spin Master’s Unicorn Academy Gets a Season 2 Greenlight at Netflix
Unicorn Academy is galloping into 2026 with a second season of batched episodes set to roll out in the next two years.
“The allure of Unicorn Academy’s characters with their unbreakable bonds and magical adventures has captivated audiences around the world,” said Jennifer Dodge, Spin Master’s President of Entertainment. “The journey is far from over, as Unicorn Academy promises fans many more extraordinary moments and new tales of friendship and adventure.” Learn more…
Disney Releases A Whole New Sound
Disney release a full album of covers featuring top artists performing classic hits. We’re spinning this one in the office today! Stream on Spotify or your favorite platform.
A Whole New Sound Tracklist
- “Part of Your World” from The Little Mermaid by New Found Glory
- “Remember Me” from Coco by Mayday Parade
- “Can You Feel the Love Tonight” from The Lion King by Simple Plan
- “I2I” from A Goofy Movie by Magnolia Park
- “A Whole New World” from Aladdin by Yellowcard
- “Go the Distance” from Hercules by We The Kings
- “Surface Pressure” from Encanto by Plain White T’s
- “You’ve Got a Friend in Me” from Toy Story by Meet Me @ The Altar
- “You’ll Be in My Heart” from Tarzan by Boys Like Girls
- “Colors of the Wind” from Pocahontas by Tokio Hotel
- “Let It Go” from Frozen by LØLØ
- “Friend Like Me” from Aladdin by Bowling For Soup
Warner Bros. Discovery Announces New Global Division Covering Experiences, Theme Parks, Studio Tours, Exhibitions, Retail Destinations and More
Warner Bros. Discovery Global Experiences will focus on global growth, bringing even more best-in-class experiences to fans around the world. Learn more…
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