The toy industry and its adjacent partners are buzzing with news. The Toy Book’s Daily Pulse serves up bite-size nuggets of industry updates to keep you in the know and on the #pulseofplay. Dive into today’s headlines and click the links for more details.
TOYS:
Moose Toys Unveils XOX Kweenie
Moose Toys shared its “crowning” achievement in collectibles at The Toy Insider’s Sweet Suite event in NYC this week. Notable for their elevated aesthetic and finishes like high gloss metallic or flocked, plus fun fills like liquid or rattling beads, these premium, weighted vinyl figurines are all about modern self-expression.
With 26 dolls across two teams — Quirky and Fearless — there’s an XOX Kweenie for everyone, including the Kween of Cat Naps, Kween of Heartbreakers and Kween of Suga. Each single pack Kweenie comes blind and includes a clear stackable display case and holographic collector card with a peek into the Kween’s personality. In each team, there’s a limited edition Kweenie with only 1,000 figures made for collectors to chase. An exclusive figure will also be available at Comic-Con International: San Diego next week.
The line debuts at specialty retailers on Aug. 1 followed by a Target launch on Oct. 1. Learn more…
McFarlane Toys Inks Licensing Agreement with BOOM! Studios for BRZRKR Action Figures
“Having been in the comic book industry myself, for nearly 40 years, I’m constantly looking for new characters that seem to be gripping the readership within the comic genre,” says Todd McFarlane, Founder and CEO, McFarlane Toys. A few years back a new title called BRZRKR burst out in a huge way, adding yet another high-level character to the pantheon of ‘must-read’ stories. Publisher BOOM! Studios alongside Keanu Reeves have unleashed a force of nature with their new character, and I am sure comic fans of this book will be just as pumped to get their hands on action figures of this title, as they are the comic.” Learn more…
Spin Master, Lids Partner for Lids x Rubik’s Cube Caps
The line debuts this weekend at the World Cube Association (WCA) North American Championships in Minneapolis and will hit Lids stores this fall. Learn more…
Boat Rocker, Heathside Trading Team Up for Orphan Black Toys, Collectibles
The licensing deal will see Heathside launch a range of Orphan Black and Orphan Black: Echoes products beginning in Q4, including trading cards, action figures, vinyl figures, drinkware, slime, and 2D and 3D backpack keychains. Learn more…
Shenzhen Qimeng Toy Products Says Trump Stress Relief Toy Sees Sales Spike During RNC Week
The China-based company tells The Toy Book that sales for its stretchy figure shaped like Former President and current Republican nominee Donald J. Trump have spiked in recent days fueled by last weekend’s assassination attempt and this week’s Republican National Convention in Milwaukee. Learn more…
Allan Rabie Comes Out of Retirement, Joins Zoinks Global as Director of International Sales
“Zoinks has a vibe about it that cannot be described, creative, intense, and focused,” Rabie says. “It was an easy decision to come out of retirement and help bring the Zoinks vision to the world.” Learn more…
GAMES:
Mattel, Outright Games Preview Barbie Project Friendship Coming to Consoles and PC
This heartwarming adventure game will take players on a friendship-filled journey just in time to celebrate the 65th anniversary of Barbie. Barbie Project Friendship will be available on October 25th on Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, and PC through Steam and the Microsoft Store. Learn more…
Hootenany Games released SIXEM Sour Patch Kids
“SIXEM has always been about fast-paced fun and friendly competition,” says Alex Kimerling, President of Hootenanny Games. “With SIXEM Sour Patch Kids, we’ve cranked up the excitement factor by adding an unpredictable element inspired by the ‘sour then sweet’ nature of the candy.” He continues, “Our true mission is to create unique, engaging experiences that bring people together. We can’t wait to see families and friends coming together over SIXEM Sour Patch Kids.” Learn more…
Legendary Pokémon Ho-Oh Soars into Pokémon UNITE to Celebrate 3rd Anniversary
The Pokémon Company International announced that exciting in-game events and activities are now available to mark the third anniversary of Pokémon UNITE on both Nintendo Switch systems and mobile devices. Learn more…
PUBG Mobile, Automobili Lamborghini Renew Partnership: Starting today until Sept. 9, PUBG MOBILE players will have the opportunity to experience the return of four iconic Lamborghini models: the Aventador SVJ, Estoque, Urus, and Centenario, alongside the introduction of a one-of-a-kind model, the Lamborghini INVENCIBLE. Learn more…
Pickleball Gets First Official Video Game: PPA Pickleball Tour 2025
PPA Pickleball Tour 2025 is the only officially licensed Pickleball game available and the first to feature the world’s best players in real PPA Tour venues. Learn more…
PUBLISHING:
Fanhome Launches The Legends of Batman Graphic Novel Collection
The Legends of Batman Collection includes the best and most essential Batman adventures by legendary creative teams. — Learn more…
LICENSING:
Outfit7 Announces Inks Licensing Partnership with Two Daughters Entertainment
Outfit7 has appointed Two Daughters Entertainment as its new licensing partner in the UK and Ireland for its Talking Tom & Friends brand. This partnership aims to expand the brand through a range of physical products, including toys, apparel, accessories, and more. Learn more…
FINANCIAL:
Bioworld Acquires Texas-based Party and Lifestyle Accessories Company Packed Party
“This is a partnership that represents a mutually beneficial opportunity for both brands,” says Raj Malik, CEO of Bioworld. “By leveraging our global reach and product expertise, we can create significant growth opportunities by scaling Packed Party’s offerings. This new venture aligns closely with our business and delivers exceptional value for our shared customers and brands-first community.” Learn more…
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