Cra-Z-Art is fueling a new stage of growth with a strategic acquisition.
On the heels of its 100th anniversary celebration last year, the company is extending its reach beyond the toy, activity, and school supply categories it’s most known for with the acquisition of Chicago-based Top Secret Toys.
For nearly a decade, Top Secret Toys has grown its portfolio to include novelties, STEM-based activity kits, and games that live alongside brands including Dissect-It, Giga Pets, and Spin Pops.
This acquisition aligns perfectly with our vision of becoming a global leader in creative and educational play. Top Secret Toy’s commitment to innovation and quality is a perfect fit with Cra-Z-Art’s values, and together we will continue to push the boundaries of creativity in the toy industry."
Cra-Z-Art says the acquisition will diversify the company’s product portfolio as Top Secret Toys retains the “unique identity and heritage” of its lines while tapping into Cra-Z-Art’s supply chain and marketing power.
Products from Top Secret Toys join a robust range including brands such as RoseArt, Shimmer ‘n Sparkle, Cra-Z-Slimy, and Softee Dough. Amid the continued success of classic toys including Magna Doodle and the Snoopy Sno Cone Machine, Cra-Z-Art has a new hit on its hands this season with the launch of Disney Crystal Surprise.
The post Cra-Z-Art’s Latest Acquisition is ‘Top Secret’ appeared first on The Toy Book.
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