Cloudco Entertainment is partnering with tagSpace, a mixed-reality software company, to bring Care Bears to the real world. Care Bears Mixed Reality is an immersive 3D digital entertainment experience that brings Care Bears-themed content to real-world environments.
tagSpace uses a mixed-reality, location-based platform to create interactive experiences via mobile devices. Combining digital entertainment with reality, the company uses ‘Spatial Web’ technology to enhance live events, such as concerts, sports, tourism, and more.
Using the tagSpace mixed reality camera view on their smartphones, consumers can view life-sized animations of Grumpy Bear, Funshine Bear, and more. Each character appears naturally integrated with the software’s realistic lighting and shadow features. Users can create custom scenes, pose with the Care Bears, and capture videos or images.
With tagSpace, users can experience free and paid Care Bear experiences via the tagSpace spatial web mobile app. New and additional content will launch each month, with each drop scheduled for regular release.
Care Bears characters enter real-world enviornments via the app. | Source: tagSpace
The tagSpace Spatial Web app is available for iOS and Android devices. | Source: tagSpace
“We recently shifted our business model to include direct-to-consumer experiences, and the colorful, feel-good Care Bears are the perfect fit for locational mixed reality experiences,” says Paul Martin, tagSpace’s founder and CEO. “The 3D characters look incredible, especially when viewed in outdoor locations like cities and parks, where our technology truly shines. My team and I are so excited to see the movies and images that will surface on social media, capturing people’s favorite moments with the Care Bears in iconic locations and shared with loved ones worldwide.”
“As we continue expanding into new demographics, we believe these mixed reality experiences offer an exciting and engaging way for anyone to connect with the beloved characters of this enduring franchise,” says Ian Lambur, EVP, Content Strategy, Co-Productions, Global Distribution & Digital at Cloudco Entertainment.
Users can now experience Care Bears Mixed Reality in the iOS and Android app stores. The app is also available at tagstorm.com/carebears.
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