Abacus Brands’ Steve Rad Takes a Playful Dive Into 2025 Toy of the Year Award Nominees

It’s officially toy industry awards season, and with The Toy Book’s inaugural Pulse of Play Awards rolling out and public voting in progress for The Toy Foundation’s Toy of the Year (TOTY) Awards, all things play are in the mainstream as we enter the holiday home stretch.

One company up for awards in both programs is Abacus Brands, and in a new video, CEO (and TOTY-winner) Steve Rad serves up an epic rundown of all 115 TOTY finalists, speed dating style. Check it out for yourself…

RELATED

From the Editor: Racing Into Awards Season

Are you curious about what magazine Steve Rad used to assemble this rundown? Check out The Toy Book’s 2025 TOTY Issue right here. Good luck to all of this year’s finalists!

The post Abacus Brands’ Steve Rad Takes a Playful Dive Into 2025 Toy of the Year Award Nominees appeared first on The Toy Book.

Trending Products

Added to wishlistRemoved from wishlist 0

Add to compare

KIDWILL Tool Kit for Kids, 37 pcs Wooden Toddler Tools Set Includes Tool Box & Stickers, Montessori Educational STEM Construction Toys for 3 4 5 6 7 Years Old Boys Girls, Best Birthday Gift for Kids

Added to wishlistRemoved from wishlist 0

Add to compare

$27.99

Added to wishlistRemoved from wishlist 0

Add to compare

iHaHa Toddler Boy Toys for 3 4 5 6 Year Old, Total 236 PCS Construction Toys Race Tracks for Boys Kids Toys, Birthday Toys for 3 4 5 6 Year Old Boys Girls Kids

Added to wishlistRemoved from wishlist 0

Add to compare

$34.99

Added to wishlistRemoved from wishlist 0

Add to compare

KOKODI LCD Writing Tablet 8.5-Inch Colorful Doodle Board, Electronic Drawing Tablet Drawing Pad for Kids, Educational and Learning Kids Toys Gifts for 3 4 5 6 7 8 Year Old Boys and Girls(Blue)

Added to wishlistRemoved from wishlist 0

Add to compare

$14.99

Added to wishlistRemoved from wishlist 0

Add to compare

NATIONAL GEOGRAPHIC Glowing Marble Run – Construction Set with 15 Glow in the Dark Glass Marbles & Storage Bag, STEM Gifts for Boys and Girls, Building Project Toy (Amazon Exclusive)

Added to wishlistRemoved from wishlist 0

Add to compare

$32.88

Added to wishlistRemoved from wishlist 0

Add to compare

Crayola Ultimate Light Board – White, Kids Tracing & Drawing Board, Holiday & Birthday Gift for Boys & Girls, Toys, Ages 6, 7, 8

Added to wishlistRemoved from wishlist 0

Add to compare

$19.94

Added to wishlistRemoved from wishlist 0

Add to compare

BEKILOLE Wooden Montessori Toys for Kids Toddler Number Puzzles Sorter Counting Shape Stacker Stacking Game Preschool Toys for Boy Girl Learning Education Math Blocks 3+ Year Old Girl Gifts

Added to wishlistRemoved from wishlist 0

Add to compare

$17.95

Added to wishlistRemoved from wishlist 0

Add to compare

CPSYUB Matching Eggs Toys Color & Shape Recognition Sorter Puzzle, Montessori Toys for Baby Easter Travel Bingo Game, Sensory Early Learning Fine Motor Skills for Year Old Kids

Added to wishlistRemoved from wishlist 0

Add to compare

$17.99

Added to wishlistRemoved from wishlist 0

Add to compare

Laradola Dinosaur Toys for 3 4 5 6 7 8 Year Old Boys, Kids Take Apart STEM Construction Building Kids Toys with Electric Drill, Party Christmas Birthday Gifts Boys Girls

Added to wishlistRemoved from wishlist 0

Add to compare

$20.59

Added to wishlistRemoved from wishlist 0

Add to compare

STEM 13-in-1 Education Solar Power Robots Toys for Boys Age 8-12, Educational Toy DIY Science Kits for Kids, Building Experiment Robotics Set Birthday Gifts for 8 9 10 11 12 Years Old Boys Girls Teens

Added to wishlistRemoved from wishlist 0

Add to compare

$19.99

Added to wishlistRemoved from wishlist 0

Add to compare

Hover Soccer Ball Toys for Boys, 2 Soccer Balls with Soft Foam Bumpers, Indoor Outdoor Air Floating Hover Ball Football Game Kids Gifts Toys for Age 3 4 5 6 7 8 9 10-16 Year Old Boys

Added to wishlistRemoved from wishlist 0

Add to compare

$23.99