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PMI Kids’ World Launches ‘Stumble Guys’ Toy Line

PMI Kids’ World has launched the first toy line inspired by the multiplayer battle royale video game Stumble Guys. The new Stumble Guys toy line features Stumblers, or characters from the game, as collectible figures, mini action figures, figural keychains, clip-on plush, and other plush toys such as plush buddies and huggable plush.

PMI Kids’ World has experience turning virtual games into collectible lines, including Sonic Prime, Pudgy Penguins, and Roblox’s Piñata Smashlings. Coming to PlayStation consoles and the Nintendo Switch soon, Scopely’s Stumble Guys is currently available as a mobile game, on PC, and on Xbox consoles. The multiplayer game is a social, competitive experience. There are different events, tournaments, worlds, and game modes available. Players can also customize the characters, known as Stumblers.

Stumble Guys has one of the most engaged and loyal communities in the world, and our players have forged a truly emotional connection to the game’s vast universe,” says Naz Amarchi, Senior Vice President & General Manager, Stumble Guys at Scopely. “PMI Kids’ World is the perfect partner to bring our beloved Stumblers into the physical world, creating a new way to delight fans with collectibles, plushies, toys, and more. As the world’s largest retailer, Walmart is the ideal destination to help bring our Stumble Guys characters into the hands of our players.”

“We can’t wait to offer the Stumble Guys community a new way to play with their favorite characters,” says Omer Dekel, CEO of PMI Kids’ World. “The chaotic fun of the game is brought to life by the unique qualities of each Stumbler, and we’re excited for fans to bring home these collectibles not only as toys but as trophies.”

The collection is available at select Walmart stores in the U.S. and at walmart.com now. For more information about the Stumble Guys video game, visit stumbleguys.com.

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